Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
Like Halston, Calvin Klein epitomized disco glamour in the freewheeling late Seventies. His tight designer jeans, which clung to the sleek bodies of the greatest beauties of the day, including the young Brooke Shields, cemented his fame and made him millions of dollars. However, Calvin Klein’s reign continued well into the 80’s and 90’s – his spare, stripped-down designs offered a minimalist perspective that carried a very modern message. The use of sexuality in his ads was often a keystone of his success; his campaigns were designed to send overt messages and perhaps to shock. Today, his empire is still strong, despite some turbulence in the late nineties: his suits, dresses, and couture still offer a unique viewpoint.

Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show.
If there could be such a thing as Big Dress Energy, the A/W 19 runways were absolutely chock-full of it. Avant garde eveningwear has become a focus for many brands, both those known for their elaborate after-dark looks (say, Rodarte) and those who are usually more casual (Y/Project). It's all about volume, drama, embellishment, rich colours, and as much satin and tulle as you can get your hands on. Sure, the hyped-up and hugely Instagrammable frilled dress explosions created by Tomo Koizumo won't literally slide effortlessly into your wardrobe, but the mantra of more is more will definitely influence the party season. 
The first true “Chanel suit” was produced in 1925; Coco used chains to weigh down the fabric, so that it hung “just so”. She favored ornamentation such as ribbons, pretty buttons, and ropes of pearls. Her feminine touches added style and impact to her wearable designs; in fact, even vintage Chanel designs remain remarkably timeless and easy to wear.
As we all know, it is very hard to decide who are the best of the best in the fashion world. Since tastes are not comparable we decided to do a tribute to the most iconic and unique genius in fashion of all time. Since we couldn’t choose from our favorite top designers we organized them in alphabetical order. We hope you find our KOKET selection interesting and creative. This fashion designers conquered their place in the fashion world and we hope to conquer your heart with our KOKET choices, because love happens
India, a diverse nation though, has no typical or standard dressing style now a days. With the diversification of dressing-style, the style mavens have created a variety in dressing styles. Now people even wear shalwar qameez, sarees, churidars, kurtis, frocks, gowns, long shirts, trousers, jeans, capris, puffed sleeves, deep necks, in fact there is a fusion of western and eastern culture! In India fashion is put forward by the film-industry. In this day and age , Bollywood is considered a trend setter of Indian-fashion that revamp the top Bollywood celebrities. These mavens have not only fascinated Indian public but have also grabbed the attention of the world towards it.
Famous brands and designers from France include Chanel, Louis Vuitton, L'Oreal, Christian Louboutin, Balmain, Lancôme, Givenchy, Le Coq Sportif, Cartier, Guerlain, Sonia Rykiel, Longchamp, Pierre Cardin, Kenzo, Yves Saint Laurent, Dior, Clarins, A.P.C., Jean Paul Gaultier, Lacoste, Hermès, Thierry Mugler, Lanvin, Inès de La Fressange, Quechua, Chloé, Lolita Lempicka, Nina Ricci, Rochas, Cerruti, Oxbow and Céline.
The hats Roy Frowick created in his spare time became his entrée into the world of high fashion. After garnering some publicity for his designs in a Chicago newspaper, he was able to open his first boutique in 1957. Around this time, he dropped his first and last names, opting for a more glamorous moniker that has became synonymous with American glamour…Halston.

An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 
To develop a successful design, balance and fitting garment, three dimensional prototypes are essential. Prototypes are also known as toiles. It is the correct distribution of the waist suppression. This method is used in order to cut or smooth away the excess fabric at the waist. Get a perfect shape of the garment to follow the natural curves of the figure, make darts, side seams and the hollow of the back.
Valentino is known for his flamboyant lifestyle and his love of luxury and beauty. He lives with his lover of 50 years in a series of lush villas throughout the world. His jet-set lifestyle and extensive collection of priceless art are not the only rewards he has received for his talents: France’s President Chirac also awarded him the Legion d’Honneur in 2006.
It is all about showing off your best features. Let all the best things about your out there to get the attention of male. Mostly accompanied by heels, shorts or tight skirts, this style leaves the bare minimum for imagination. Exposure is to be at the maximum and as much as skin is shown. Tight fitting tops are chosen to show off the features like breasts and stomach. This is the type of fashion which is not every woman’s cup of tea. You got a lot of guts to pull off this one.
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.

Giorgio Armani, an outstanding Italian fashion designer, particularly noted for his menswear for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012. Armani is also the first ever designer to ban models who has a Body Mass Index under 18. He is truly a living legend and a great fashion designer.


The 70s fashion style can also easily be referred to as the ‘hippie’ look, where women leave their hair long and straight and add an adorable little flower or stem of flowers to create a natural finish. Their wardrobe will undoubtedly have the classic super-flared jeans and tons of tie-dye tops and accessories, as well as simple white tees to go with their look. Floral patterns are also common in this fashion style and makeup is minimal to maintain a simple and natural appearance.
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