"Butter-yellow hues offered a fresh new palette for the season, with brands incorporating head-to-toe looks in the shade across tailoring, eveningwear and outerwear, from Max Mara's layering look to Jil Sander’s knitted styles," says Tiffany Hsu, fashion buying director at Mytheresa. "I loved Jaquemus's power suit, which is a great workwear option worn with heels and one of his statement mini-bags. This color is the ideal alternative for minimalists—an alternative to classic black and beige hues, it lifts an outfit without being overly colorful."
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.

Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.


The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.
"Floral dresses are a wardrobe staple no matter the season, and for autumn, they were back and bigger than ever, referencing the '40s and an homage to swing dancing in particular, with midi lengths as the key shape from the likes of Dries Van Noten, Miu Miu and Erdem," says Hsu. "Alessandra Rich remains a key favourite when it comes to her feminine and wearable floral dresses, which offer the perfect desk to dinner outfit worn with heeled boots. Satin was also key fabric this season, with a mix of high-neck and V-neck iterations."

Valentino Garavani, better known as Valentino, was born in northern Italy in 1932. From childhood, he was interested in fashion, and he pursued apprenticeships and training from family and local designers. By his late teens, he was ready for Paris. His parents helped him to move there, and when he arrived, he began to study art and design in preparation for his chosen career.
His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
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