Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners.[57] Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.[58] The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’.[59] Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
With increasing environmental awareness, the economic imperative to "Spend now, think later" is getting increasingly scrutinized.[43] Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion, yet critics argue a circular economy based on growth is an oxymoron, or an increasing spiral of consumption, rather than a utopian cradle-to-cradle circular solution.

With increasing environmental awareness, the economic imperative to "Spend now, think later" is getting increasingly scrutinized.[43] Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion, yet critics argue a circular economy based on growth is an oxymoron, or an increasing spiral of consumption, rather than a utopian cradle-to-cradle circular solution.
Suggestions:  I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.

Social media is changing the way practitioners deliver messages,[16] as they are concerned with the media, and also customer relationship building.[60] PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping.[61] Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.

This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.

2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.
Suggestion: This post is both descriptive and vague. It tells me I will be accessing secret information about “racing fashion” but I don't know what “racing fashion” is right off the bat. A quick Google search informed me of two things… Racing Fashion is what you wear to horse races, and that it's not what my middle-class family wears to go bet on the horses.  I'm so embarrassed.

In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new. Companies such as MUD Jeans, which is based in the Netherlands employs a leasing scheme for jeans. This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, trade them for a new pair and start another year-long lease, or keep them. MUD is responsible for any repairs during the lease period.[43] Another ethical fashion company, Patagonia set up the first multi-seller branded store on EBay in order to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com's "Used Gear" section.[43]
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I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!

Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory. In handbags, especially, the designer's brand may be woven into the fabric (or the lining fabric) from which the bag is made, making the brand an intrinsic element of the bag.


Milan though will always be synonymous with style and fashion. Times, Sunday Times (2009)You can always spot a fashion woman. Times, Sunday Times (2013)Why not treat fashion as an art? Times, Sunday Times (2006)Yet art and fashion form a natural alliance that extends beyond mere money. Times, Sunday Times (2014)The real problem is that it is not a successful museum show about fashion and celebrity. Times, Sunday Times (2007)They also keep clobber in case it comes back in fashion. The Sun (2014)What is your one piece of fashion or beauty advice? Times, Sunday Times (2008)Then he had a moment of clarity and saw a new way to do high fashion. Times, Sunday Times (2016)Luck builds for fashion and music projects. The Sun (2016)What about fashioning something out of porridge? Times, Sunday Times (2008)Most certainly it was not the most democratic way to fashion a governing class. Peregrine Worsthorne IN DEFENCE OF ARISTOCRACY (2004)It was a style that perfectly balanced the fashion of the time. Times, Sunday Times (2015)There is no denying both women are fashion icons. The Sun (2011)We have dropped away dramatically in a similar fashion to last season. Times, Sunday Times (2013)Can you tell the difference between clothes and fashion? Times, Sunday Times (2009)Fashion is a form of cultural dialogue. Times, Sunday Times (2010)THERE'S only one fashion tribe to be in this season. The Sun (2009)She was so nervous on her first day at the fashion house that she wore a prim grey school skirt. Times, Sunday Times (2006)Russian clients are highly visible at the world 's leading fashion shows. Times, Sunday Times (2013)My mum was extremely glamorous, beautiful and very into style and fashion. The Sun (2013)It would hardly be a fashion show if there weren't a few howlers. Times, Sunday Times (2015)I became that woman through fashion. Times, Sunday Times (2009)Her efforts at the flourishing fashion house in which she is a partner keep them all in comfort, but at what personal price? Times, Sunday Times (2013)
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