Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. Steve Jobs said, "You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it".
Since the 1970’s, fashion models of color, especially black men and women, have experienced an increase in discrimination in the fashion industry. In the years from 1970 to 1990, black designers and models were very successful, but as the 1990’s came to an end, the fashion aesthetic changed and it did not include black models or designers. In today’s fashion, black models, influencers, and designers account for one of the smallest percentages of the industry. There are many theories about this lack of diversity, that it can be attributed to the economic differences usually associated with race and class, or it can reflect the differences in arts schooling given to mostly black populated schools, and also blatant racism.
Today, people in rich countries are linked to people in poor countries through the commoditization and consumption of what is called fashion. People work long hours in one area of the globe to produce things that people in another part of the globe are anxious to consume. An example of this is the chain of production and consumption of Nike shoes, which are produced in Taiwan and then purchased in North America. At the production end, there is nation-building a hard working ideology that leads people to produce and entices people to consume with a vast amount of goods for the offering[clarification needed]. Commodities are no longer just utilitarian but are fashionable, be they running shoes or sweat suits.
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Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
A few days after the 2010 Fall Fashion Week in New York City came to a close, The New Islander's Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January", she writes. "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying."
Suggestion: This post is both descriptive and vague. It tells me I will be accessing secret information about “racing fashion” but I don't know what “racing fashion” is right off the bat. A quick Google search informed me of two things… Racing Fashion is what you wear to horse races, and that it's not what my middle-class family wears to go bet on the horses. I'm so embarrassed.
^ Wright, M. (2011). How premium fashion brands are maximising their social media ROI. Mashable. Retrieved from www.mashable.com/2011/02/11/fashion-brands-social-media-roi/ in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Suggestions: I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
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1mode; fad, rage, craze. Fashion, style, vogue imply popularity or widespread acceptance of manners, customs, dress, etc. Fashion is that which characterizes or distinguishes the habits, manners, dress, etc., of a period or group: the fashions of the 18th century. Style is sometimes the equivalent of fashion, but also denotes conformance to a prevalent standard: to be in style; a chair in the Queen Anne style. Vogue suggests the temporary popularity of certain fashions: this year's vogue in popular music.